Xperiel Rebranding
Summary
I created a new brand style guideline for the Xperiel brand. I made adjustments to the logo, created a new color palette, chose the brand typeface, created document templates, and general rules around the brand style. In addition, I re-styled the homepage of the website with the new style. (xperiel.com)
Research & Moodboard
Since I was relatively new to the company when I started this project, it was important to get an understanding of values from the CEO and leadership team. I grouped the key words into four buckets that encompassed Xperiel. I was inspired by the concept of fire against the night sky. Fire is utilitarian and necessary for modern day life. It is powerful and in the right hands, it can be used for good.
