SUMMARY

Caesars Entertainment Corporation collaborated with our team to create a mobile game to teach people how basketball sports betting works. The experience is meant to be integrated in the Caesars Rewards app which has over a million users.

The TEam

• UI/UX Designer (me)

• UX Designer

• Brand Designer

• Software Engineer

• Project Manager

• Product Manager

Goal

How might we teach millennials how to sports bet so they will be compelled to bet with money in Caesars Palace Casino?

WiREFRAMES

The UX Designer on my team created the wireframes and flow.

Considerations

• We were legally not allowed to use real money

• ADA Compliance

• Simplified betting to avoid overwhelming the user

• Different game states when the quarters lock

Visual Design / Specs

Animations

User Testing

I created an InVision Prototype for client review and quick user testing.

Summary

A working version of the Caesars Predictive Gaming app was built out with the Xperiel Platform and is ready to launch.